India, in general, slow to adoption of new products and wet wipes are not exception to it. Though Birla Viscose group introduced wet wipes to Indian market a decade back progress in adoption by market today is very limited. Of late there is some movement and few industries started manufacturing in India.

Wipes are of two types, wet and dry. Within them there are several applications such as personal use, baby wipes, wipes for hotels, hospital wipes, kitchen wipes, industrial wipes, cosmetic wipes, etc. These are disposable products having many benefits at each application. We need to educate customers about the benefits and promote the market.

We have identified very interesting applications and the product design for them.These are the future hygiene products the market will experience in near future in India. The wipes for personal use costs Rs.3/pc or more, where as it can be conveniently sold at lower price and get market acceptability.